But you could argue halo players would go to play/try it due to brand recognition
I’m sure there are no bungie fans left but when it came out people would be curious
Also advertising wise my first reaction seeing it on the telly was “this looks like halo, this looks like halo” and so on for every scene in the advert
Yes, but it is also possible to buy the IP without buying the company.
But then you miss out on the residuals from the already released stuff
Cheaper though a bigger issue would be releasing competing games
Like Halo vs Destiny. Had they just folded Bungie they wouldn’t have to deal with it
I wouldn’t call Halo and Destiny competing. They are vastly different. The only thing they have in common is that they’re both FPSes.
But you could argue halo players would go to play/try it due to brand recognition
I’m sure there are no bungie fans left but when it came out people would be curious
Also advertising wise my first reaction seeing it on the telly was “this looks like halo, this looks like halo” and so on for every scene in the advert