What could help triple-A games get even bigger right now? According to EA CEO Andrew Wilson, the answer lies in ads.
During a recent earnings call Q&A, Wilson was asked by an analyst about “dynamic ad insertion” in triple-A titles as a means of revenue. While he thinks it’s “still early” for that, he noted its potential as a “meaningful driver of growth” for the publisher.
In fact, internal teams at EA are already exploring “very thoughtful [ad] implentations,” Wilson revealed. For him, the important thing is to build up communities in games, then figure out how ads are potential growth drivers.
Idk why any studio even works with these publishers, none of them are good.
Cause EA buys them and then makes them develop under the barrel of a gun
You know… They could just refuse to sell…
Or the developers could leave.
Not easy to find a new job with a new team working out as well as the old team, leaving together is hard to organize, establishing a new company with the group who left is waaay harder unless you’re a bunch of supergeniuses, and chances are you’ll just have to sell anyway due to lack of a PR machine and distribution channels like what the big publishers have.
Unless the small studio basically starts off as a co-op you devs don’t have much of a voice.