In 2004 the German company Heckler & Koch’s product catalog was released at an industry trade show. Unfortunately their photographer didn’t notice that their cartridges had been loaded backwards into the magazine.

This sparked a meme of sorts among HK enthusiasts where they would mimic the error stating that was infact the correct way for HK pistols.

Here’s two examples:

  • @Hotdogman
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    226 months ago

    It’s for when you want to shoot things behind you

  • @coffeebiscuit
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    206 months ago

    The best ads are the ones that still generate attention long after the first publication.

  • @RestrictedAccount
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    176 months ago

    Not just the photographer, there was probably a Product Manager and/or a Marketing Manager that signed off on that.

  • @Jumi
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    156 months ago

    I worked for that company and from everything I’ve seen there I’m honestly not surprised.

    • @FireTowerOPM
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      96 months ago

      Everyone truly is pretending they know what they are doing. Any interesting stories you can tell from your time at HK?

      • @Jumi
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        56 months ago

        The coolest thing I experienced was in my apprenticeship. I got choosen to help prepare the shooting range for investors but they left without really shooting anything so I and another apprentice could shoot basically all still produced products except MGs and grenade launchers.

        The most interesting things I shot that day were an MP5k in a briefcase, a silenced MP7 which was really quiet, an HK417 in full-auto which was uncontrollable, the G28 (Bundeswehr version of the civil version of the HK417) on a long shooting range and the prototype of the HK433.

        • @FireTowerOPM
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          36 months ago

          That’s pretty neat. What was your impression of the HK433?

          • @Jumi
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            36 months ago

            I didn’t see or feel much difference to the HK416 or G36 since it’s basically a hybrid of those two. It’s another gas-operated 5,56mm assault rifle with little to no recoil but it looks really cool.

  • @jordanlund
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    136 months ago

    “Accuracy, Reliability”… 🤔

    • @Potatos_are_not_friends
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      146 months ago

      It’s like when I write “attention to detail” in my resume and then have a few typos.

      • @jordanlund
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        6 months ago

        “Attemption” Hey, you TRIED! :)

  • Tar_Alcaran
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    96 months ago

    Wide part of the magazine, wide part of the casing. It kinda makes sense if you look at them (without looking at the gun).

    • @Hotdogman
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      6 months ago

      Flat back of the casing, flat back of the magazine.

      Edit: more obvious in your hand

  • @JustAManOnAToilet
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    76 months ago

    Photographer was making sure it would look right if the image got flipped, obviously.