I’m not familiar with the website The Conversation but it does have the disclosures right there:

Juliana Zabatiero receives funding from the Australian Research Council. This article was developed in collaboration with Australian Catholic University, University of Canberra, Curtin University, Playgroup WA, ABC Kids and the federal government’s Raising Children Network with funding from the Australian Research Council.

Kate Highfield consults for ABC Kids, with a focus on supporting healthy technology use in play and learning. With colleagues, she receives or has received funding from the Australian Research Council.

Leon Straker receives funding from the Australian Research Council.

Susan Edwards receives funding from the Australian Research Council.

Also given that the 3 steps are “Inform, Translate, and Choose” I’m not particularly concerned about this articles suggestions.

Giving a 15 minute wind-down period to wrap things up seems fair and healthy, my parents did that for me growing up (thankfully before extreme screen prevalence)

Engaging your kids by encouraging them to do something tactile but inspired by something from their game also seems reasonable and like a good medium since screens don’t have the same degree of physical feedback.

And letting them choose the next task helps them remember other fun and interesting things while giving them a degree of control that they’d otherwise be getting from making decisions during screen time.

It’s all pretty straightforward, but it’s at least beneficial and not negative. Like I said, I’m not sure of the history of the website, but this particular article seems more than fine.