The battle to win the Republican Iowa caucus is the most expensive on record, with over $120 million spent on ads by the campaigns and their affiliated political action committees in the Hawkeye State, according to data provided to CNBC by AdImpact.

The massive amount of resources placed into Iowa reflects how competitive candidates and their allies still believe the GOP nomination race to be, despite Donald Trump’s dominance in the polls. Going into Monday’s caucus, Trump’s lead over his closest rival, former South Carolina Gov. Nikki Haley, averaged 33 percentage points, according to a Real Clear Politics polling aggregation.

Around $84 million of the $120 million total ad buys came from campaigns and allies of the top three candidates, Trump, Haley and Florida. Gov. Ron DeSantis, according to the data. The figure includes television, radio and digital spots.

    • Flying Squid
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      3310 months ago

      Yes, but how does that help Republicans?

    • theprogressivist
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      10 months ago

      They willingly decided not to feed children school lunches. Do you think they really give a shit?

      • @gAlienLifeform
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        1010 months ago

        I’d like to live in a world where that doesn’t matter

  • FuglyDuck
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    4510 months ago

    Super pacs need to get the fuck out of politics.

    It’s asinine that dark money gets to buy adds for their chosen candidates without saying who the dark money is coming from.

    It’s also asinine that corporations literally get to bribe politicians, because they write a book, then the super pacs buy up all the books.

  • Flying Squid
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    1710 months ago

    What a complete waste of money for a foregone conclusion.

  • @Candelestine
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    910 months ago

    Daaaamn. That’s a low population state too. I can’t even imagine how fucking constant they must be…

    • geogle
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      110 months ago

      Actually only about 15% of registered Republicans even showed up.

  • @afraid_of_zombies
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    310 months ago

    Kumon is about 1500 Dollars per student per year. For this amount of money 80,000 students could have been enrolled. I am so so glad we have our priorities correct. We could have given every single kid in a small city after-school tutoring twice a week for 12 months instead of this fucking garbage

  • tover153
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    110 months ago

    As an Iowan, I’m glad that’s over, the number of phone calls per days was actually getting totally ridiculous.

    • @afraid_of_zombies
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      110 months ago

      If you cuss and scream at them you usually don’t get a callback.