Emilia is a 2-year-old spider monkey who wears jeans, crop tops and Armani perfume. A popular TikTok account documents her busy life: trips to the spa, gym and church, as well as elaborate birthday parties for other pet monkeys, where she might cavort with friends in an inflatable bounce house and smash her face into a carrot cake.

It is illegal in Mexico to own spider monkeys, which are critically endangered and trafficked from jungles in the country’s south. That hasn’t stopped people in the northern city of Culiacan, home to one of the world’s most powerful drug cartels and known for ostentatious displays of wealth.

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The practice began decades ago as local narcos sought to emulate Colombian drug lords like Pablo Escobar, who famously stocked private zoos with giraffes, elephants and hippos. Now, wealthy people of all stripes in Mexico own exotic animals.

They walk tigers on leashes down city streets and parade them in the backs of luxury cars. Socialites have formed private “monkey clubs,” gathering for extravagant Christmas posadas and pool parties. The internet fuels the phenomenon, with influencers showing off their exotic pets and social media making it easier than ever to acquire the animals. A quick search of Facebook turns up local vendors selling lion cubs, lemurs and rare white tigers.