From the Owl Research Center:

You’ve heard that the big football game is happening this Sunday but have you heard about the Superb Owl? It’s the internet sensation and the reason owls are likely to be trending this Sunday. If football isn’t your thing tune in to the “Superb Owl” takeover happening over on The Pet Collective for a relaxing and fun way to spend part of the day.

The Owl Research Institute, explore.org and The Annenberg Foundation has partnered with Pet Collective to create the ultimate owl destination for 24 hours only! The takeover will be a mix of The Pet Collective’s funny owl videos paired with footage from four ORI livestream owl nest cameras (at 7am, 1pm, and 6pm PST) https://thepetcollective.com You can tune in to your very own Superb Owl show, it will be a hoot!