I like this tequila, and am glad to see the new bottles will fit in my drink cabinet. The old ones are sleek and beautiful in proportion like sort of narrow wine bottles but too tall for the shelves.
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The redesigned packaging took nearly four years to develop
That’s… that’s quite a lot. I wonder what sort of wild iterations took up four years.
Marketing is a whole different world.
But I hear your pain on the annoyingly tall bottle! There’s always one that doesn’t fit in the spot it’s should, and then breaks the whole system of organization. For me it was Luxardo maraschino liqueur; that thing is tall!