Never realized it was a young girl holding the salt. Who the hell sends their kid into a rainstorm wearing ballet flats and a thigh high dress to get groceries? At least force some sweats on her. Drops are flying damn near sideways.
The history behind this logo is fun. Apparently the company was one of the first to use an anti-caking agent. So what she’s really doing is showing off the salt. It’s free flowing. That level of moisture would cause their competitor’s salt to turn into a brick.
The tagline was
When it rains, it pours
She just got caught in a Spring time rain. No biggy.
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Just realised I’m old enough to have seen this go through three cycles of internet memes.
It should have a sign on it like “est. 2002” or something.
Be.
