The iPhone 16 is the best iPhone Apple have ever made. The number 16 is double the number of the iPhone 8. That type of innovation is something that only Apple can do. The A18 chip is the highest number we’ve ever given to Apple silicon, one more than last year’s model and eclipsing even that of our M series chips in the iPad Pro and MacBook line. And this year we’re proud to announce that our Apple engineers have increased the button count on the iPhone 18 to the highest it’s ever been since the inception of the iPhone.