The prices of the items you buy are not based on how much they cost to produce. The price is based on what people are willing to pay. And the corporations know that most people aren’t paying that much attention.
If you put things into your grocery cart without considering what the price was two weeks ago or two months ago, they’ll just keep jacking up the price.
Have you noticed that the price of coca-cola has doubled in the past 5 years? Do you look for alternatives, or do you just keep putting it in your cart? Is there a point at which you’ll stop buying a particular thing, or does it have to be truly egregious?
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The Coca Cola is a good example. In my country, it’s price jumped in the past few months by around 50%. Unfortunately, the alternatives did the same, but not by so much.
This made me stop in middle of the shop and discuss with my wife “Wasn’t this cheaper? Like, a lot cheaper?” Naturally, my salary wasn’t increased in order to counter this price inflation so we simply stopped buying all of these things like Coca Cola unless they’re in a sale where the price is near the original or lower.
We also started to make some things by ourselves. For example, it’s much cheaper to buy a 2kg bag of apples than buying apple juice now. I throw the apples in a shredder, get the juice and use the leftovers to make a pie.
It’s also much cheaper to buy a huge bucket of white yogurt and some random discount fruit and make our own fruit yogurt than buying a fruit yogurt directly. I like to add things like nuts and honey into it as well and it’s still cheaper while being healthier and tastier.
Be aware that many businesses drive down cost through labour exploitation, using cheap unecological materials etc. Consumers should also take into account how businesses are taking their social/environmental responsibilities.
Also call that shit out on social media. Make bots to complain about the prices. One thing companies hate is bad PR (except reddit 😉)
