https://www.smbc-comics.com/comic/leisure
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Sometimes I look out the window and think of how many babies are now part of a personal brand.
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It is possible to simply not buy into whatever status symbols are current.
The same as it has always been possible to not buy into beauty products, fast fashion, new cars and a million other worthless expressions of social status.
Though that does usually mean branding yourself as an outlier to some degree.