Revealed: Fossil Fuel Giants Are Using British Influencers to go Viral
www.desmog.com
Oil and gas supermajors including Shell and BP are using UK influencers to push false solutions to the climate crisis and manufacture a more family friendly image, DeSmog can reveal. The influencers have included a popular former BBC presenter, a polar explorer, and an exasperated father of five who needs a break and finds it […]
  • mo_ztt ✅English
    1•1 year ago

    British inventor Colin Furze, who has 12.5 million followers on YouTube, has also worked with Shell on its social media output. In a campaign produced for the fossil fuel giant by advertising agency EssenceMediacom, Furze co-hosted a six week virtual competition “challenging students to solve real life energy challenges”.

    The campaign was co-hosted by US-based science influencer Astronaut Abby and won World Media Group’s 2021 Corporate Influencer Award. According to the award submission, the competition generated 127 million views and nearly one billion impressions, with EssenceMediacom boasting that Shell-branded content “actually outperformed Colin [Furze’s] own organic content benchmarks, achieving 59 percent more interactions than the norm for posts on Colin’s owned channels”.

    NOT COLIN FURZE