Meta is deleting links to Pixelfed, a decentralized Instagram competitor. On Facebook, the company is labeling links to Pixelfed.social as “spam” and deleting them immediately.

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Bluesky user AJ Sadauskas originally posted that links to Pixelfed were being deleted by Meta; 404 Media then also tried to post a link to Pixelfed on Facebook. It was immediately deleted.

Pixelfed is experiencing a surge in user signups in recent days, after Meta announced that it would loosen its rules to allow users to call LGBTQ+ people “mentally ill” amid a host of other changes that shift the company overtly to the right. Meta and Instagram have also leaned heavily into AI-generated content. Pixelfed announced earlier Monday that it is launching an iOS app later this week.

Pixelfed said Sunday it is “seeing unprecedented levels of traffic to pixelfed.social.”