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I listened to so many podcasts when I drove for work. I no longer do that, and I’m sure many working from home are in the same boat. That had to make an impact.
TAL was one of many that faced a significant drop in downloads when Apple stopped automatically downloading new episodes of podcasts to the devices of subscribers who hadn’t listened to several episodes. Last year, the show quietly changed its “about” page, revising its listenership from 4 million each week, broken out into 1.6 radio listeners and 2.6 million podcast downloads, down to 3 million between radio and digital, a shift in line with industry-wide declines. TAL did not respond to multiple requests for comment.
Oof.