The consensus seems to be that AMD priced their cards higher expecting Nvidia to price higher than they did.
Then Nvidia priced lower than they expected (still too expensive imo) and AMD needed to react and price their card cheaper. Problem is retailers already paid for shipments so AMD needed to settle some sort of reimbursement process for the soon to be out of pocket retailers.
This was a big issue for them, but also they realised they could generate more frames if they wanted to, and match Nvidia so they would be able to also claim crazy high FPS figures (it’s all nonsense, we care about raster performance).
To be able to do this they needed a couple of months to dev and test it before reviewers get it.
So delaying launch let’s them solve both problems with the extra time, but in reality they are missing a window to gain market advantage while also being able to align the narrative with what gamers care about (pure raster performance).
If AMD can’t finally compete in the budget segment they are going to be in real trouble.
WTF is AMD doing?
Making shit up as they go along.
They could just release early, with pricing as low as they are willing to go. If they really were trying to “cater to the masses” like all their marketing has been about, they would be comparing themselves to Intel’s Battlemage.
They could come out and strike first against Nvidia with an unbeatable price.
Instead they are trying to position it as high and expensive as possible and ride Nvidia’s coattails.
At least it gives me time to get the rest of the PC and save for the GPU but … if it’s not better than my current 7800 XT there’s not much use in that…
No price tag, no specs, no GPU.
9070xt? Did they get slapped by nvidia?
Or 9800xt?
They took NVIDIA’s hand and slapped themselves with it. AMD said they changed the name, to better compare to their competitor.
Next generation we’ll get R580 to better match with Intel, since they seem like the closer competitor.
