As someone who is not the target audience of the article I’m sure many internet CEOs, which imo is not a good term, will read this and be enlightened.

I am sure not only do the CEOs know all this, they decided not to follow those rules.

Imo there is only one rule to be followed. It’s a decision the CEO often doesn’t get to make anymore. It’s made by the founders before a CEO is put in charge.

The deciding factor is whether or not the company gets sold to investors who care for money first and every else second. Once a company is publicly traded enshittification is guaranteed. But often even stakeholders or venture capitalists etc can cause problems.

A founder has to make sure not to sell and become dependent on people who don’t give a shit about your company. And instead want money first. And more money second.