The label's first project is 'Soap,' a workplace comedy about a bar of hotel soap that's tired of cleaning up other people's messes.

“Branded as In Stitches, the new adult animation banner was established to develop “bold, offbeat, and experimental comedy content from contemporary voices,” said Gigglebug in a release. “The label will tap into the talent across Gigglebug’s 100 in-house artists and designers and will look to develop their previously unpitched adult-targeted concepts,” it added.”