Good games sell well: Cyberpunk 2077 crossed 40 million copies, with its expansion hitting 15 million 🤑

CD Projekt Red boss Michał Nowakowski calls the franchise an “evergreen project”, value keeps growing thanks to a smart strategy, platform expansion, and nonstop post-launch support. The brand also thrives through adjacent media and cross-media moves, cementing the studio’s status as a long-term money-maker 🔥