> So it all started with this post in /r/todayilearned on 18 Oct 2013. > > Soon after, redditors started making posts about reddit’s financial situation and almost unanimously it was decided that something should be done. In above mentioned post, redditors started gilding many of the comments, much more than on typical /r/todayilearned posts. > > Several posts in /r/adviceanimals referenced reddit’s financial situation and the Gold Rush: here, here, here and here. Many more comments were gilded. > > /u/elfa82 explains here: “reddit is not suddenly in the red, it has been for a while. It requires servers in order to host all the traffic that users bring in. reddit is growing faster than the servers can keep up with. This article goes into more information on that. The Gold Rush is a way that redditors can support the site (by buying other users and themselves if they wanted gold).” > > /u/PM_ME_YOUR_TITS_GIRL also explains it here > > On 19 Oct, the reddit admin submitted a post linking to this blog. > > >Wow. The support we have received over the past few days has been astounding. It all started with a TIL post that spread across the site. In response, people contributed by gilding, purchasing reddit gold subscriptions, cross posting and making positive comments all over. From the entire reddit team, thank you for all the support. > > > >You are contributing directly to reddit’s sustainability and financial health. It has been incredibly exciting to watch the reddit community support us so strongly, and has validated our passion and commitment to keep the site running full speed ahead. > > > >From Thursday to early this morning, you bought 568 YEARS of reddit gold and 822 individual months of gold. > > > >1,536 redditors bought 2,568 months of gold for others across several threads in multiple subreddits. > > > >A redditor even offered to cover an accidental overdraft fee that came from gilding. > > Some more stats: > > One user gilded 288 comments, which is $1149.12 > > The “let’s help get Reddit out of the red” post earned 717 gilded comments at the time of posting, or $2860.83 in raw revenue. > > 568 years of reddit gold = $17034.32 and 82 individual months of gold = $3279.78. > > A total of $30,560.42 was bought for other redditors in several threads across multiple subreddits. > > Another blog post from reddit > > —
> > Credit for post write up goes to /u/ArmchairAdventurer