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Was sunscreen not commonly used in those days? I can’t think of the last time I saw someone with such severe sunburn.
Looks like sunscreen wasn’t commercially popular or available back then. The US military adopted it in 1944, this ad is 1950, Coppertone came out in the 50’s, SPF was created in 1974, and water resistant sunscreens were released in 1977.
it was deemed too communist i guess