Article by Ars Technical reporting on the recent trend of AI generated doppelgangers of celebrities being used for advertisements

  • @FMT99
    link
    131 year ago

    Look on the bright side, what if this ends up teaching people all ads are to be inherently mistrusted and ignored?

  • Pistcow
    link
    fedilink
    91 year ago

    Maybe we should make it a felony or void business licenses for unauthorized AI usage?

    • @[email protected]
      link
      fedilink
      English
      71 year ago

      Seems it would fit under the current definition of libel. But I agree that AI impersonation is another level of fraud, going beyond reputation harming statements. Maybe charge them with both libel and felony identity fraud.

    • @[email protected]
      link
      fedilink
      11 year ago

      At a minimum, but I don’t think that will actually stop this from happening. It also will need to be nuanced - too overbearing and you’ll invent a new type of deepfake troll.

  • @BetaDoggo_
    link
    41 year ago

    They’ve been doing this with musk for quite a while. I thought by now most people were smart enough to ignore celebrity endorsements, real or not.

    • @[email protected]
      link
      fedilink
      English
      31 year ago

      I hadn’t considered that learning to ignore celeb endorsements could be a benefit to this tech.