- cross-posted to:
- technology
- cross-posted to:
- technology
Article by Ars Technical reporting on the recent trend of AI generated doppelgangers of celebrities being used for advertisements
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Look on the bright side, what if this ends up teaching people all ads are to be inherently mistrusted and ignored?
Maybe we should make it a felony or void business licenses for unauthorized AI usage?
Seems it would fit under the current definition of libel. But I agree that AI impersonation is another level of fraud, going beyond reputation harming statements. Maybe charge them with both libel and felony identity fraud.
At a minimum, but I don’t think that will actually stop this from happening. It also will need to be nuanced - too overbearing and you’ll invent a new type of deepfake troll.
They’ve been doing this with musk for quite a while. I thought by now most people were smart enough to ignore celebrity endorsements, real or not.
I hadn’t considered that learning to ignore celeb endorsements could be a benefit to this tech.
