From a recent post by AI Scout - a new website and search directory that helps you find new AI-empowered tools for your project or business.

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Look around and you’ll see hundreds of AI tools being pitched as social media, digital marketing, blogging tools, etc. However, most of them are simply web apps with a nice UI and preset prompt over Open AI API. Regardless, there’s quite a few that have stood out to me in terms of AI tools that offer more functionality than content generation. Here’s my top picks for digital marketing and why:

MarketMuse - AI Content Optimization

MarketMuse is a real game-changer when it comes to content strategy and optimization. As a digital marketer, I appreciate the way it uses AI to analyze my website and offer personalized, data-driven insights, making my content planning considerably faster and more efficient. It automates the laborious task of content audits, eliminating the subjectivity often associated with this process. Additionally, MarketMuse’s competitive analysis tool, revealing gaps in competitor content, is particularly insightful. Its Content Briefs are an invaluable resource, providing a clear structure for topics to cover, questions to answer, and links to include, streamlining the content creation process. The AI features of MarketMuse offer a clear edge in optimizing my content strategy.

Plus AI for Google Slides - Presentations for Sales Pitches, Webinars, and Conferences

Plus AI stands out as it intertwines with my Google Slides workflow, rather than offering a final mediocre product like most slide deck generators. It helps co-create presentations with the ‘sticky notes’ feature, which essentially gives prompts for improving and finalizing each slide. A standout feature is ‘Snapshots’, enabling you to plug external data, for example, from different internal web apps into your presentations. I use Plus AI to craft the foundation for my slide deck and then go through each slide to incorporate the right snapshot. It’s free and integrates smoothly with Google Slides and Docs.

GoCharlie - AI Content Generation in Your Brand Voice + Content Repurposing

Helps you churn out anything from blog posts, social media content to product descriptions. What stands out is its ability to learn and replicate your brand voice - it truly sounds like you. The ‘content repurposing’ feature is a godsend for recycling well-performing content for different platforms based on websites, audio files, and videos, saving me a huge chunk of time. It doesn’t hand you off-the-shelf content, it co-creates with you, giving you the autonomy to review, refine and personalise. It’s also got a free trial, and as a user, it’s been a worthwhile addition to my digital marketing toolkit.

AdCreative.ai - AI-Powered Ad & Social Creatives

Having a tool like AdCreative.ai in my digital marketing arsenal is such a game-changer. It employs artificial intelligence to produce conversion-oriented ad and social media creatives in just seconds. Its capacity to generate both visually appealing and engaging creatives, while also incorporating optimized copy, enables me to enhance my advertising campaigns’ click-through and conversion rates significantly. A feature I find especially valuable is its machine learning model which learns from my past successful creatives and tailors future ones to be more personalized and efficient. The scalability is impressive too; whether I need a single creative or thousands in a month, it delivers seamlessly. The ease of use, effectiveness, and time-saving capabilities make this tool an absolute winner in my book.

BrandBastion - AI-Driven Community Management

As a digital marketer, one tool I find incredibly beneficial is BrandBastion. It shines with its AI-driven approach to managing social media conversations around the clock, with impressive precision and speed. The AI here does a fantastic job at identifying harmful comments and hiding them, keeping brand reputation intact. What sets it apart is the balance it strikes between automation and human touch - the AI analyses conversations and alerts human content specialists for any sensitive issue, ensuring nothing gets overlooked. Additionally, the “BrandBastion Lite” platform serves as a centralized space to understand brand sentiment, moderate comments, and engage with followers, making it a breeze to manage all social media conversations in one place.

Contlo - Autonomous Generative Marketing

Contlo stands out as a highly autonomous AI-powered marketing tool that significantly streamlines my marketing efforts. One of its prime strengths is the Generative AI Model that enables creation of contextually relevant marketing materials, including landing pages, emails, and social media creatives. Speaking with the AI through a chat interface simplifies my entire marketing process without having to grapple with a complex UI. I’ve also found the generative marketing workflows to be particularly useful in creating custom audience segments and scheduling campaigns based on dynamic user behavior. Even more, its constant learning and self-improvement based on my usage make it a robust tool that evolves with my marketing needs.

GapScout - AI-Driven Market Insights

The strategic force behind my business decisions is GapScout, a unique AI tool that leverages customer reviews for gaining market insights. Its distinguishing feature is the AI’s ability to meticulously scan and analyze reviews about my company and competitors, revealing potential opportunities and highlighting gaps in the market. This level of scrutiny offers a goldmine of data-driven feedback, helping me improve offers, identify new revenue avenues, and refine sales copy to boost conversion rates. For an edge in the market, GapScout’s competitor surveillance keeps me informed of their activities, saving precious time and effort. It’s an invaluable tool, providing clear, actionable insights that fuel data-backed business growth.

Predis.ai - AI Social Media Management

As a digital marketer, Predis.ai is my go-to tool for generating and managing social media content. The platform’s AI capabilities are quite comprehensive; they’re particularly useful for generating catchy ad copies and visually engaging social media posts, and for transforming product details from my e-commerce catalog into ready-to-post content. The tool’s capability to convert blogs into captivating videos and carousel posts adds a fresh spin to the way I repurpose my content. Plus, it’s a lifesaver when it comes to scheduling and publishing - it integrates seamlessly with multiple platforms and takes care of all posting duties in one place. Predis.ai essentially puts AI in the driving seat of my social media management and I couldn’t be more pleased with the efficiency it offers.

QuantPlus - AI Ad Creative Insights

QuantPlus truly brings AI to the ad creation process in a novel way. Rather than just run multivariate tests, it deconstructs historical ad campaign data to analyze individual elements. Using this data, the tool ranks the performance of various elements such as CTA’s, phrase combinations, imagery content, colors, keywords, and even gender distribution, among many others. It’s like having a super-powered marketing analyst, giving me access to insights about top performing elements and aiding me in making more informed design decisions. This makes the ad creation process not just more efficient, but significantly more effective, as I’m working off proven high-ranking creative elements. It’s an indispensable part of my digital marketing toolkit