Ideally MS would have done this by actually competing and growing the industry by funding thousands of new studios and experimental projects.
Instead they’re just trying to turn existing, well-funded and developed games into exclusives, and handing billions to Bobby Kotick.
It’s not a matter of money, they have the money pool to do both (and they do). It’s about controlling as much of the market as they can by killing all competition, just like they did on the OS market.
Exactly, the Microsoft of the 90’s is still there, they’re just better at hiding it and I’m glad all of this is coming out to the public. Microsoft plays dirty, always has and always will.
Would great if they spent all money making games instead of buying studios that pump out annual rehashes.
It’s a business strategy email shared internally, any company would spend enormous amounts of money if it means eradicating the competition.
For us as customers, though, the more competition the better, it drives innovation up and prices down.
You’re right, that’s why capitalism needs oversight.
I think Companies should be too afraid of punishments to ever say something like this out loud, let alone write it down.
I mean, in Context the whole E-Mail is way less terrible than the headline (as is tradition) but if it were up to me, I’d still like to make toeing the line like that quite painful.
Yeah same. White collar crime is way under persecuted.
It seems crazy, like Insomniac Games cost Sony $229M, so MSFT could have bought or built like 300 AAA studios for the price of ATVI.
I just really don’t see how it is worth it.
