Tumblr is reportedly on life support as its latest owner reassigns staff::CEO confirms Tumblr has lost “well north of $100M” since acquisition.

    • Uglyhead
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      1 year ago

      LiveJournal plummeted in similar ways; from the biggest on the planet to barely being used. All over some nudity and erotica.

  • @Rubezahl
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    301 year ago

    Is this the company that was criticised for banning adult content?

      • @Rubezahl
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        201 year ago

        well, they had it coming

          • @[email protected]
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            71 year ago

            I guess all the power users went away and found somewhere else and after the reversal they didn’t come back for obvious reasons

              • InfiniteGlitch
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                11 year ago

                Didn’t they ban adult content due to CP being posted there? I remember hearing stuff like that about Tumblr.

                However adult content is still there, just need some creative thinking to access it.

                But the app itself is just horrendous though.

    • Kushan
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      51 year ago

      They were doomed the second yahoo touched them.

  • Nix
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    51 year ago

    Very surprised there’s no fediverse version if tumblr still

  • AutoTL;DRB
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    51 year ago

    This is the best summary I could come up with:


    The memo, written to employees at WordPress.com parent company Automattic, which bought Tumblr from Verizon’s media arm in 2019, is titled or subtitled “You win or you learn.”

    The posted memo states that a majority of the 139 employees working on product and marketing at Tumblr (in a team apparently named “Bumblr”) will “switch to other divisions.”

    After quotes and anecdotes about love, loss, mountain climbing, and learning on the journey, the memo notes that nobody will be let go and that team members can make a ranked list of their top three preferred assignments elsewhere inside Automattic.

    The phenomenon of microblogging, or “Tumblelogs,” low-commitment personal blogs that contained snippets of text, images, audio, or other ephemera, were shaped into a product that launched in early 2007.

    CEO Matt Mullenweg at the time called Tumblr “one of the web’s most iconic brands,” and said he intended to maintain the adult content ban and hoped the site would complement Automattic’s other products, like WooCommerce, Jetpack, Longreads, and others.

    Edward Snowden’s leak of highly classified documents in 2013 spurred government surveillance higher-ups to create an “IC on the Record” tumblog, a very odd fit that somehow continues to this day.


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