If you’re not logged into your Twitter account and try to view a tweet, you’ll be presented with a sign-in screen. And if you don’t want to have an account on the bird app, too bad!

Twitter hasn’t commented on this change, and given how sloppy the platform has been since Elon Musk’s takeover, it might just be a glitch. However, in a time when Twitter is struggling to grow its user base, it’s possible that this is a tactic to force silent lurkers into creating an account.

Like many of Twitter’s recent changes, this could easily backfire. If tweets aren’t publicly accessible, search engine algorithms could rank the site’s content lower, meaning that fewer people would be directed to the site from Google. Also, it’s just kind of annoying.

Musk — who is no longer CEO of Twitter, but still deeply involved in operations — may also be motivated by a desire to prevent AI tools from searching Twitter. Musk has previously admonished Microsoft, which dropped Twitter from its advertising platform, by saying: “They trained illegally using Twitter data. Lawsuit time.”

As new CEO Linda Yaccarino settles into her new role, Twitter has remained riddled with technical errors. Earlier this week, a disproportionate amount of users were notified that they had been suspended for three days due to spam. We’re still not sure what happened there (and Twitter won’t answer our emails), but with Musk in the C-suite, policies can change faster than you can say “$44 billion,” so anything’s possible.

  • justhach
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    61 year ago

    “Oh, whoopsie! Don’t worry, its just temporary and we’re not at all exploring it as an option to see if we can get more people to sign up for twitter this way!”.

    Its embarassing how transparent this is while they think they’re being sneaks about it.

  • @Peddler
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    41 year ago

    If it’s going to be just as gnarly as sharing a Facebook link outside of Facebook, then I’ll bet people are just going to share Twitter links less often.

  • @kn33
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    31 year ago

    This strikes me as a really dumb move. You might gain a few accounts, but you’re also going to drive away engagement from people that don’t see making an amount as worth it.

  • @[email protected]
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    11 year ago

    And this ironically caused twitter to go down for a couple of hours because twitter was ddosing itself

  • justhach
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    11 year ago

    deleted by creator