Ford's Model e division is now losing over $100,000 per EV sold. As a result, the carmaker is looking to scale back EV production, according to industry insiders who claim Ford has cut back on battery orders significantly.
Ford sold 200,000 pickup trucks in Q1 2024 while Toyota sold 50,000 so those links alone do not tell the whole story. Those recalls are relatively small compared to Ford’s market.
Also, Fords are typically easier and cheaper to buy and there are more service centers for them. This is also related to them being the most popular fleet vehicle. Don’t get me wrong, I’d love to have a Toyota, but there’s a reason why you pay more for the “Toyota tax”.
Ford sold 200,000 pickup trucks in Q1 2024 while Toyota sold 50,000 so those links alone do not tell the whole story. Those recalls are relatively small compared to Ford’s market.
Also, Fords are typically easier and cheaper to buy and there are more service centers for them. This is also related to them being the most popular fleet vehicle. Don’t get me wrong, I’d love to have a Toyota, but there’s a reason why you pay more for the “Toyota tax”.
Nobody ever said consumers were rational!
My neighbor purchased a used Toyota Tacoma a couple of years ago for $20,000. A 1999 model year.