Why publishers are preparing to federate their sites
digiday.com
The Verge and 404 Media are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement.

The Verge and 404 Media are building out new functions that would allow them to distribute posts on their sites and on federated platforms – like Threads, Mastodon and Bluesky – at the same time. Replies to those posts on those platforms become comments on their sites.

  • Dariusmiles2123English
    15•1 month ago

    I’d be really happy about anything bringing more people on Lemmy and the Fediverse, so I wouldn’t complain about it.

    Maybe I’m not seeing the big picture as some people seem to be scared of such a move.