A Redditor posted images of the Instagram ad breaks. FireCubX writes that users will suddenly find they have hit the bottom of their feed, so to speak,...

Instagram has long been accused of stealing features from platforms such as TikTok, Snapchat, and Twitter/X. It appears that the company has looked to YouTube for its latest idea: unskippable ads that you have to watch for a period of time before being able to scroll further.

A Redditor posted images of the Instagram ad breaks. FireCubX writes that users will suddenly find they have hit the bottom of their feed, so to speak, and can’t scroll down any further. An “ad break” icon will appear with a countdown timer that prevents users from browsing through more content until they view an ad, at which point the counter starts running down.

I’m happy I only have a lemmy account

      • @CramponEnglish
        2•5 months ago

        I don’t get it. I go to Instagram a couple of times a day. I start scrolling. The third post is something I haven’t followed or liked. Then the fourth, and the fifth. So I close the app. I spend like 5 minuter there daily. The whole discover page is just filled with trash I have no interest for.

        Sure I enjoy climbing. But I don’t care for videos of people tying knots or lightly dressed chicks doing some low grade bouldering. Why does the app think it’s better than me?