I heard the branding was to help recovering alcoholics, so they don’t feel like they’re “missing out,” and won’t stand out so much with a scary can instead of a water bottle/glass. So they can still crack a cold one with the boys and such.
I’d believe this with how much I see Steve-O drinking it on his YouTube channel. The dude made a point to drive a whole ass vending machine of Liquid Death across the country to his new home lol. At his previous home in California, it was apparently up against the coping of the half pipe in his backyard so you could do trick off of it.
I heard the branding was to help recovering alcoholics, so they don’t feel like they’re “missing out,” and won’t stand out so much with a scary can instead of a water bottle/glass. So they can still crack a cold one with the boys and such.
I’d believe this with how much I see Steve-O drinking it on his YouTube channel. The dude made a point to drive a whole ass vending machine of Liquid Death across the country to his new home lol. At his previous home in California, it was apparently up against the coping of the half pipe in his backyard so you could do trick off of it.
That’s pretty cute. I support this.