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TechnologyEnglish • 5 months ago

YouTube looks to be testing server-side ad injection to counter ad blockers

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YouTube looks to be testing server-side ad injection to counter ad blockers

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TechnologyEnglish • 5 months ago

YouTube's crackdown on tools that block advertising continues with server-side ad injection. The developer of...

YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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@foggy
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3•5 months ago
Lol this would mean that every website running a looped video in the bg will now haved ads play. Nice.

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