Mexican fans will pay to see a Mexican driver in a possibly race winning car.
Once Perez is gone there will be a huge drop in the popularity of F1 in Mexico. It’s part of why RBR still hasn’t dropped him. The marketing advantage of him in Mexico and Latin America is such a huge sales driver that they don’t want to give that up.
Why is Mexico that expensive¿?
Perez
Mexican fans will pay to see a Mexican driver in a possibly race winning car.
Once Perez is gone there will be a huge drop in the popularity of F1 in Mexico. It’s part of why RBR still hasn’t dropped him. The marketing advantage of him in Mexico and Latin America is such a huge sales driver that they don’t want to give that up.