But even as sales for EVs are reaching record highs, Tesla’s control over the market is starting to seriously wane, slipping below 50 percent in the second quarter of this year, the New York Times reports. Tesla represented 49.7 percent of EV sales over that period, down from 59.3 percent in Q2 of last year.
So EV market has grown, but overall sales of Tesla have declined in both Q1 and Q2 this year compared to Q1 and Q2 respectively of 2023. I feel like “collapsing” is hyperbole though, but that’s what the article says. (And clickbait attracts more clicks right?)
There’s some pretty easy logic to follow here, the most obvious being that Teslas aren’t an affordable EV. They’re sports car pricing. When you’re the only player, sure, but anyone else releasing EVs, especially ‘economy’ types, are going to win customers. Then stack on top of that anyone that’s been following current events probably is going to shy away from the Tesla brand knowing it’s owned by Musk. Idk, article is very sensationalist about the title when in reality this makes perfect sense. Oh also side note fuck billionaires.