Alipay. BYD. AliExpress. Vivo. If you’ve been following the UEFA EURO 2024, these Chinese companies are hard to miss as they dominate the stadium banners…Some of these sponsorships raise serious concerns and call UEFA’s credibility and ethical standards into doubt.
The sponsors are linked to a wide range of contentious issues such as allegations of mass labour abuses of Uyghurs, pornographic content for minors to illegal subsidisation, political interference, and fundamental human rights violations.
UEFA: “Who cares? It’s just about the money!”