They should use maybe 3/4ths of the amount of flavor they do. It’s overwhelming, and burns my tongue if I eat large amounts of them in one sitting.
That being said, I don’t eat junk food much anymore anyways. Prices are sky high, portions are pathetic, and it’s not like I wouldn’t be he healthier without it.
I mean if they stopped putting as much stuff on the chips, other people would buy less of them too. That would cut into their market share. They can’t have that.
What if it actually makes people buy more doritos since it’s harder to reach your daily intake of dorito flavoring? It’s economics 101.