Depends on what kind of AI enhancement. If it’s just more things nobody needs and solves no problem, it’s a no brainer. But for computer graphics for example, DLSS is a feature people do appreciate, because it makes sense to apply AI there. Who doesn’t want faster and perhaps better graphics by using AI rather than brute forcing it, which also saves on electricity costs.

But that isn’t the kind of things most people on a survey would even think of since the benefit is readily apparent and doesn’t even need to be explicitly sold as “AI”. They’re most likely thinking of the kind of products where the manufacturer put an “AI powered” sticker on it because their stakeholders told them it would increase their sales, or it allowed them to overstate the value of a product.

Of course people are going to reject white collar scams if they think that’s what “AI enhanced” means. If legitimate use cases with clear advantages are produced, it will speak for itself and I don’t think people would be opposed. But obviously, there are a lot more companies that want to ride the AI wave than there are legitimate uses cases, so there will be quite some snake oil being sold.