The SL72 trainers, described by Adidas as a timeless classic, were promoted by Hadid, an American whose family has its roots in Palestine.

The model, who previously drew the ire of the Israeli government for allegedly chanting the slogan “From the river to the sea, Palestine will be free”, has been accused of antisemitism.

Israel’s official account on X said it objected to Hadid as “the face of [the Adidas] campaign” in a post that noted that “eleven Israelis were murdered by Palestinian terrorists during the Munich Olympics”.

Adidas said in a statement that the campaign for the SL72 shoe “unites a broad range of partners”. It said: “We are conscious that connections have been made to tragic historical events – though these are completely unintentional – and we apologise for any upset or distress caused.

Members of the Palestinian group Black September broke into the Olympic village on 5 September 1972. Eleven members of the Israeli team were taken hostage and killed.

    • @Visstix
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      22 months ago

      No I don’t care for the slogan. I misread the situation and thought she purposefully referenced the massacre at the olympics. Seems like it wasn’t intentional.

      • @scrion
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        52 months ago

        All good, I was genuinely confused if I had misjudged the situation.