“Casting your opposition as cringe, lame, and weird is an effective strategy,” conservative political activist Matt Walsh posted Monday on X. “It’s visceral. It moves people. The Dems are evil but not stupid.”
Incompetent/convicted felon/authoritarian, too, but that word/phrase is too long to go viral because social media addicts stop listening halfway through.
How about casting your opponent as evil?
Matt Walsh is evil and stupid.
He’s definitely not gay though, because he has a full beard
Oh, he’s married?
Perhaps his wife has a, uh, secret.
What secret could his wife have that would make him gay?
A dangly one
Incompetent/convicted felon/authoritarian, too, but that word/phrase is too long to go viral because social media addicts stop listening halfway through.
because both sides can do that effectively, they’re looking for an edge