Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • @valkyre09
    39•5 months ago

    I was on Amazon the other day buying a replacement light.

    A little banner on the item description advertised the new 2024 model. It has “ai integration” of some sort. Same price. I actively chose the older model. I can’t be the only one who thinks like this.

    • @ripcord
      34•5 months ago

      I can’t be the only one who thinks like this.

      I read an article recently that said this is true. Will try to find it.

      • @Saber_is_dead
        11•5 months ago

        you know… I think I saw a comment on here not too long ago about this kind of thing as well.