‘The branding coming out of this campaign is unreal,’ one fan writes on X after the camo hat release

The Kamala Harris-Tim Walz camouflage “midwest princess” hat, seemingly inspired by singer Chappell Roan, has reached nearly $1m in sales in 24 hours.

On August 6, Vice President Harris declared the Minnesota governor as her Democratic running mate for the 2024 presidential election this November. In the official announcement video posted by Harris, an ecstatic Walz was featured, celebrating his bid as her vice president candidate from the comfort of his home. The 60-year-old politician dressed in a simple outfit: a black T-shirt, khaki bottoms, and a camouflage baseball cap.

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The $40 “Harris-Walz Camo Hat” is available on the campaign’s website. According to Teen Vogue, 3,000 hats were sold within 30 minutes of the sale going live. Since then, sales have amounted to nearly $1m, according to Teen Vogue’s report.

On the website, the hat is said to be “American made, union made” and all profits go to the Harris Victory Fund. “The most iconic political hat in America,” the description reads. And Bon Iver thinks so as well. The iconic musician was photographed wearing it on stage at a Harris-Walz campaign rally in Wisconisn on August 7.

  • @IMongoose
    147•1 month ago

    This is going to break some conservatives who have made camouflage part of their identity. Can’t wait.

    • @shalafiEnglish
      42•1 month ago

      I’m something of a redneck in a hard-right area and want one so bad. Probably get me in a fight.

      • BlackbeardEnglish
        19•1 month ago

        Hell yeah. Was hoping I could snag one before dove opener so I could wear it as a “fuck you” to the racists who get invited to the hunts we’re part of, but unfortunately they won’t ship in time.

        Just as well, I suppose, as the host might have thought twice about inviting us next year.

        • @Emerald
          1•1 month ago

          Was hoping I could snag one before dove opener so I could wear it as a “fuck you” to the racists who get invited to the hunts we’re part

          Not surprising that racists are getting invited to dove hunts. If they hold views that make it okay for them to be violent towards birds for fun, it shouldn’t be a surprise they are also hostile to fellow humans.

          • BlackbeardEnglish
            5•1 month ago

            That’s not as clever a point as you think it is. 🙄

    • @ikiddEnglish
      1•1 month ago

      That’s a stretch.