The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.

The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

  • @Sterile_TechniqueEnglish
    13•1 month ago

    nonprofit advertising group

    Watdafuq is a nonprofit advertising group? I’m assuming they weren’t just public service announcements…

    • @gedaliyahOPM
      20•1 month ago

      Naw these things exist in every industry. At best, they coordinate compliance and best practices, but at worst they collude. It’s a non-profit association of for-profit companies.

    • ✺roguetrick✺
      5•1 month ago

      Just a way to structure an organization so folks don’t have to pay taxes twice. You’d do the same to a lobbying organization.