The Kamala Harris-Tim Walz camouflage “midwest princess” hat, seemingly inspired by singer Chappell Roan, has reached nearly $1m in sales in 24 hours.

On August 6, Vice President Harris declared the Minnesota governor as her Democratic running mate for the 2024 presidential election this November. In the official announcement video posted by Harris, an ecstatic Walz was featured, celebrating his bid as her vice president candidate from the comfort of his home. The 60-year-old politician dressed in a simple outfit: a black T-shirt, khaki bottoms, and a camouflage baseball cap.

The $40 “Harris-Walz Camo Hat” is available on the campaign’s website. According to Teen Vogue, 3,000 hats were sold within 30 minutes of the sale going live. Since then, sales have amounted to nearly $1m, according to Teen Vogue’s report.

On the website, the hat is said to be “American made, union made” and all profits go to the Harris Victory Fund. “The most iconic political hat in America,” the description reads. And Bon Iver thinks so as well. The iconic musician was photographed wearing it on stage at a Harris-Walz campaign rally in Wisconisn on August 7.

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      43 months ago

      Boo, I love Mr Toad’s and I’m still bummed they took it out of World even though I haven’t worked there in a decade.

      It’s also the source of one of the best ‘Cast Member lore’ stories I’ve heard. The story goes that a woman goes up to the greeter and asks him “What’s the ride about?” and he responds “You get hit by a train and go to hell!” The guest is upset by his response and storms off into the queue line. A few minutes later she runs back up to the greeter, excited. “You were completely right, you get hit by a train and go to hell!”