The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

  • @ogeist
    23•28 days ago

    For Mexican food, try your local mexican Doña or Don.

    • @[email protected]English
      33•28 days ago

      You’re looking for the place that uses paper plates, has a website, but clearly took the picture of their food 10 years ago with a Motorola Razr.

      • @pdxfed
        12•28 days ago

        Website? Negative ghost rider.

        You’re looking for the place with the small self-serve sauces, jalapeños and pickled carrots &onions. Never tablecloths. Strip mall locations only if located in the US Southwest. Wheels +3 to menu, -1 cost modifiers. +5 to taste if Latinx customers eat there.

        • sunzu2
          6•28 days ago

          +5 to taste if Latinx customers eat there.

          I wonder how the latinos feel about this one lol

          • @[email protected]
            3•28 days ago

            I live in the southwest US and see a lot of events and organizations use Latinx. If it was only local government using it without community input or something you might have a point, but it’s kinda weird to act like Latino run organizations somehow don’t know their own opinions. Some organizations even use both Latino and Latinx depending on if they’re speaking in Spanish or English, and somehow I feel like you’re not ready for Latine.

          • @[email protected]
            0•28 days ago

            As long as the latinas don’t mind

            Just FYI, it was Latinos that were behind the term.

            Gringos don’t care, because they don’t speak Spanish.

        • @[email protected]
          5•28 days ago

          Spanish is a completely gendered language. None of them want or use the term Latinx, and they think people trying to use it are morons. The X in Latinx can’t even be conjugated in Spanish. The only ones trying to make Latinx a “thing” are Caucasians from the US.

          • @pdxfed
            1•28 days ago

            I work with a bunch of people who are Latinx who prefer it and think those who don’t use it are dinosaurs. Almost like people have different preferences.