The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

  • @Phegan
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    828 days ago

    At least it’s not homeless cage fights.

      • @sramder
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        528 days ago

        Not if they live in the orphanarium 🚀

          • @sramder
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            127 days ago

            Granted it needs at least one more wall, and more diverse diatary options* but it’s a start 😉

            *books are vegan though!