The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

    • @sramder
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      53 months ago

      Not if they live in the orphanarium 🚀

        • @sramder
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          13 months ago

          Granted it needs at least one more wall, and more diverse diatary options* but it’s a start 😉

          *books are vegan though!