The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.
Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.
It was tasty and a decent enough value through the mid-2010s.
Since then, quality has plummeted, sizes halved, and prices doubled - so if it’s not extremely convenient, it’s far from worth it.
Huh, look at that. Niccol took the reins in 2018, right at the time of the shift. Doesn’t matter, line goed up!
I guess it’s still able to make money by coasting on brand recognition, but Bri-Bri is already long gone and won’t have to worry about the consequences.
What little quality Starbucks has left is about to go the same way - but it’s got even more inertial
The enshittifiation continues.
deleted by creator
My brother in Christ, the McDonald’s of coffee is McDonald’s.
deleted by creator
Don’t you mean “Jjjjgjj?”
Taco Bell was the Mexican McDonald’s. Chipotle was never that much more authentic, but at least it raised the bar in relation. It is now a mere shell of what it once was.
deleted by creator
I guess you’ve never been to the Midwest.
I dated a woman who referred to Taco Bell and Fazoli’s as Mexican and Italian, respectively.
deleted by creator
Well, congratulations on your superior intellect and worldliness, I guess.
Edit: LOL, they just can’t bear being disagreed with.