The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

  • @phoneymouse
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    829 days ago

    I don’t understand the obsession with either of these restaurants

    • @[email protected]
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      fedilink
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      329 days ago
      1. Caffeine is addictive,
      2. sugar gives you the zoomies, and
      3. frothy milk is delicious.

      That’s the coffee part handled, anyway. The only improvement would be allow for alcohol, I think, as I’m really sure an irish coffee all day would improve my morning commute – the bus driver would be so much more relaxed!

    • @[email protected]
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      229 days ago

      It’s strange how the Internet turned on Chipolte. When they were first expanding, everyone raved about how great they were. Then there’s a few very public food safety issues, which certainly doesn’t put them in a good light. They didn’t make any particular changes to their recipes AFAIK due to that. If you thought they were tasty before, then that opinion should be the same now even if you avoid them due to untrustworthy food safety.

      I dunno; the Mexican fried rice they use tends to sit heavy in my stomach, so I avoid them, anyway.

      • @[email protected]
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        128 days ago

        Moe’s Southwest grill is exactly the same as chipotle but their food is higher quality and they give you free nachos