A human can live their whole life without ever interacting with an Apple product by mistake. I’m not sure about that for android/google/adsense/maps/youtube. It takes a deliberate effort to avoid these guys and I’m still not completely free from it. Slightly easier but still a minefield with Microsoft and FB, especially in niche areas.

My biggest fear about a Google breakup would be what that does to the mobile market, specifically in the US, given the iPhone’s popularity here.