The print edition is part of a variety of perks that the company plans to offer online subscribers, who pay $5 a month, said Ben Collins, the chief executive of The Onion’s parent company, Global Tetrahedron. The company plans to offer invites to live events, access to The Onion’s archive of physical papers and sponsorship of ambitious editorial projects, such as a video titled “The Perfect One-Pot, Six-Pan, 10-Wok, 25-Baking-Sheet Dinner,” Mr. Collins said.
I mean, that’s a decent deal IMO. The Onion is worth keeping around.
At the same time, The Onion is reducing its reliance on certain kinds of advertising. A month ago, it stopped running digital ads from the company Taboola, a purveyor of attention-grabbing links. Most of the ads in this month’s print edition — for Ashley Madison, WeWork and Chick-fil-A — are fake, but there are some genuine promotions for The Onion. One of the ads: “It’s That Sweater You Clicked On Once. We Found a Way to Follow You Into Print Media, Too.”
I mean, that’s a decent deal IMO. The Onion is worth keeping around.
I can respect that. Sign me up.